Job Description

We are seeking a Digital Analytics Associate who will analyze and synthesize data from an array of various sources to provide strategic insights and recommendations to the Strategic Communications team and other internal stakeholders within University Communications and Johns Hopkins University leadership. The ideal candidate will be able to shift nimbly from regular reporting cadences (I.e., weekly/monthly/quarterly) to assisting with acute crisis communications situations on tight deadlines. The ideal candidate will be capable of creating reports with graphics and visualizations with similarly strong abilities in verbal and written communications to explain trends to non-technical audiences.

Specific Duties & Responsibilities

• Track and analyze the wide range of public external communications that impact the University across earned media and online platforms, ranging from news outlets and social networks to forums and blogs.
• Provide audience insight and digital performance reports and data visualizations to University Communications teams and help support a culture of analytics research, discussion, and strategic goal setting.
• Create and distribute online conversation insights and dashboards within the Office of Communications and to designated individuals or offices within the University.
• Collaborate with the department?s media, editorial, creative, and digital teams in using insights to inform broader communications strategies, and to help shape the University?s media approach.
• Tracks issues and potential crises of importance to the University, and, in an actual crisis, provides timely information and analysis concerning online conversations to inform the University?s response.
• Develops new digital methods as needed to help make the internal reporting process more efficient, including use of automation technologies.
• Works closely with the department?s vendors of analytics software and services and stays informed of industry best-practices for performance reporting and relevant online tools.

Special Knowledge, Skills, and Abilities

• Experience in website traffic analysis using Google Analytics and/or similar applications.
• Demonstrated ability to analyze data and translate that analysis into specific and actionable recommendations, reports, dashboards, and other kinds of data visualizations for non-technical key stakeholders and decision-maker.
  

• Bachelor's Degree in related field.
• Four years related experience in digital communications, with an emphasis on media monitoring, social media listening, reporting, data analytics and visualizations required.

• Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.

• Experience in higher education preferred but not required.
• Three plus years using social listening and media monitoring platforms, such as Meltwater, Brand watch, Cision or similar.
• Strong written and verbal communications.
• Digital marketing analytics experience (organic and/or paid).
• Certain programming languages as applicable to this position are a strong plus.
• Strong interpersonal skills.
• Working knowledge of Google Data Studio and/or Microsoft PowerBI.

Classified Title: Communications Associate 
Job Posting Title (Working Title): Digital Analytics Associate   
Role/Level/Range: ATP/04/PD  
Starting Salary Range: $62,900 - $110,100 Annually (Commensurate with experience) 
Employee group: Full Time 
Schedule: Monday-Friday/ 8:30am - 5:00pm 
Exempt Status: Exempt 
Location: Hybrid/JH at Keswick 
Department name: ???????University Communications  
Personnel area: University Administration 

About Johns Hopkins University

Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal ... timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.

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