Job Description
Social Media & SEO Marketing Manager
Location: Fort Lauderdale, FL (Hybrid - 3 days in-office, 2 remote)
Reports To: Director of Corporate Communications
Are you a social media and SEO pro with a passion for storytelling, digital engagement, and brand growth? We're looking for a Social Media & SEO Marketing Manager to lead organic and paid social media efforts, optimize search marketing strategies, and enhance our brand's digital presence. If you thrive in a fast-paced environment and love collaborating across teams to create impactful campaigns, this role is for you!
About the Role
As the Social Media & SEO Marketing Manager, you will play a crucial role in shaping our brand voice and ensuring consistency across key digital platforms. You'll oversee social media strategy, SEO optimization, brand governance, and content amplification to boost visibility, engagement, and thought leadership. Collaborating with internal and external stakeholders—including PR, product marketing, and channel teams—you'll execute integrated campaigns that elevate our market presence.
What You'll Do
Social Media & Thought Leadership
Develop and execute social media strategies to drive brand awareness and engagement across B2B and non-B2B audiences.
Manage organic and paid social media campaigns across LinkedIn, X (formerly Twitter), Facebook, Instagram, YouTube, Vimeo, and emerging platforms.
Support executive visibility initiatives, including LinkedIn thought leadership, ghostwriting, and media content amplification.
Provide real-time social media coverage for global events to increase audience engagement.
SEO & Website Optimization
Implement SEO best practices to enhance organic search rankings, increase site traffic, and improve user engagement.
Conduct keyword research, metadata optimization, and technical SEO audits.
Monitor and analyze SEO performance using tools like Google Analytics, SEMrush, Ahrefs, and UTM tracking to refine strategies.
Brand Governance & Compliance
Ensure brand consistency across social media, LinkedIn pages, website content, and digital assets.
Conduct brand audits and enforce messaging, visual, and content guidelines.
Content Amplification (Organic & Paid Social)
Optimize LinkedIn Sponsored Content, InMail, Facebook/Instagram Ads, YouTube campaigns, and retargeting strategies.
Promote blog posts, whitepapers, and product content through organic and paid social media campaigns.
Manage the internal advocacy platform, using gamification (challenges, leaderboards, rewards) to encourage employee engagement in social media.
Provide training to employees on brand consistency and social media best practices.
Cross-Functional Collaboration
Align social media, SEO, and branding efforts with marketing, product, sales, PR, and customer service teams.
Stay ahead of industry trends, emerging platforms, and digital marketing best practices.
What We're Looking For
Minimum Qualifications:
3+ years of experience in B2B SEO & social media marketing.
Strong expertise in LinkedIn B2B marketing, brand governance, and content promotion.
Proficiency in SEO and analytics tools (Google Analytics, SEMrush, Ahrefs, Moz) and CRM platforms (Act-On, HubSpot, Microsoft Dynamics).
Experience with CMS platforms (WordPress, HubSpot) and social media management tools (Hootsuite, Sprinklr, Sprout Social, Buffer, or similar).
Exceptional writing, editing, and storytelling skills with a keen eye for detail.
Highly organized and self-motivated with the ability to work independently.
Willingness to travel up to 20%.
Preferred Qualifications:
5+ years of experience in B2B tech marketing with expertise in social media, brand governance, and SEO.
Familiarity with VDI, DaaS, cybersecurity, or enterprise IT solutions.
Knowledge of Account-Based Marketing (ABM) and content amplification strategies.
What We Offer
Comprehensive Benefits Package: Health, dental, vision, and prescription coverage.
Paid Time Off: 10 company-paid holidays and 15-20 days of PTO (15 days in year one, 20 days thereafter).
401(k) Matching: 100% company match up to $5,000 per year.
Flexible Work Environment: Monthly home office allowance, remote work opportunities, and flexible scheduling.
Wellness Support: Employee Assistance Program (EAP), financial wellness tools, and access to apps like Headspace and Wellhub.
Professional Growth: Training and development programs to help you advance your career.
Additional Coverage: Company-paid life insurance, short-term disability (STD), and long-term disability (LTD) coverage.
Join Us!
We are an equal opportunity employer and value diversity at all levels. Employment decisions are based on merit, and we do not discriminate on the basis of color, creed, sex, religion, marital status, age, national origin, disability, medical condition, sexual orientation, or any other protected status under applicable law.
Ready to make an impact? Apply today!
Employment Type: Full-Time
Salary: $ 50,000.00 126,000.00 Per Year
Job Tags
Holiday work, Full time, Temporary work, Work from home, Home office, Flexible hours,